Today I am pleased to have Misty M. Beller on board. She shares 
with us some great tips on that all important task for writers – how to get more reviews for our books. So, I not going to delay that even a minute. Let heard what she has to suggest.
Word of mouth is what sells books, right? The Amazon review is one of the most powerful word-of-mouth tools you’ll ever encounter. Is your book well-researched? Your readers will appreciate that and mention it in their reviews. Did you forget to tie up loose ends in your story line? You’ll be called out on it, I guarantee. Potential readers often look at the reviews to see if they’re willing to spend precious money and time to read your story. Hone your craft and write the best story possible, and your reviews will reflect it.
How many reviews do you need? Many writers say it seems there’s something “magical” about reaching twenty-five. After that, they seem to come so much easier and quicker. The more reviews you have with a four- or five-star rating, the more comfortable a potential reader will be taking a chance on your book.
So let’s take an extra minute to talk through methods for garnering reviews.
Many of the options in this list work best if you send out ebook files, but you may sometimes need to send hard copies. Not every method works for every person or book, so it’s great that we have so many options!
- Friends and family: Most of them are eager to post a review when they learn it will help you.
- Critique Partners and Beta Readers: They’ve already read the book, so it should be an easy review.
- Launch team: This is something I started with my second book and have enjoyed! Right now I have a group of twelve on my team, but I have an open sign-up form on my website where energetic leaders can request to join the team. The main thing I ask from my launch team is to post reviews. Anything else is optional!
- In the back matter of your book (I put this immediately following the last page of the story), have a page that asks the reader to post a review if they enjoyed the book. Have a clickable link (in your ebook) that takes them directly to the review page.
- Pre-orders. This is one of my personal favorites and one of the main ways I got my first 30ish reviews on The Lady and The Mountain Doctor. I wrote a fairly extensive blog post on pre-orders here.
- Ask other authors if they would be willing to read and review. The upside is authors do understand the value of reviews. The downside is most authors have a To Be Read stack taller than they are.
- Facebook groups like Christian Reviewers where you can post your book to potential reviewers. If they’re interested, you email the person an ebook and they post a review. I’ve heard good things about these groups, however most will only let you post a book to the site if it has less than 10 reviews.
- Websites like StoryCartel.com, literatiauthorservices.com and others where you can post your book to potential reviewers. If they’re interested, you send them an ebook through the website and they post a review. General feedback I’ve heard from this site is you usually get review on about 10-30% of the books you send.
- Free days. This is much harder to pull off if you’re traditionally published, but basically you lower your ebook price to free for a day or two (or five). You’ll typically receive thousands of downloads each day for a free book. If you have a note in the back matter of your book asking satisfied readers to post a review, those thousands of free downloads result in lots of reviews. You also have the nice side effect of great ranking with Amazon during those free days, which creates VISIBILITY and can help increase sales numbers once you’re back to regular price.
Now, I’d love to hear from you! Have you found any of these options to be successful? Are there other strategies you use that aren’t listed here? Let’s hear them!
You can find her on her website, reader blog, marketing blog for authors, Goodreads, Twitter, Google+, and Pinterest. Or check out her books The Lady and the Mountain Man or The Lady and the Mountain Doctor.
Thanks for sharing these very helpful ideas. Look forward to trying them out.
Thanks for stopping by, Lily. Let us know which ones work.
Thank you for some great ideas. Some have already worked for me.
Hi Marja, and thanks for the comment. It always helps to share ideas on how to market – since many of us writers are not good at marketing.
Thank you for those great ideas. I have used several of them with success.
Your author page on Amazin can help push sales. Make it as fun and intriguing as possible.
Oddly, Facebook has sold a lot of books for me. Yes, I try to past at he max exposure 3x a day, Mon-Fri., 9am, noon and 4 or 5 or 6pm.
The odd part is– people who didn’t know me or socialize with me in high school are all buying my book. Beats me– but I love it! I do NOT belong to my high school “group” or the group of the community in which I was reared. Maybe that adds to my mystique?
Going to conferences, sparkling when on panels, schmoozing as many other authors there during breaks, and at cocktails and meals has proven very helpful, as well.
Good luck to all of us!
Thanks, Marta, for the helpful suggestions. Personally, I haven’t had great success with FB, but then I am not as organized as you. I might just give your approach a try and see if it helps. Thanks for the ideas.
All great ideas. I will mention that if an author is in the KDP Select program (where their book/books are exclusive to Amazon) then the review sites are off limits, since part of the contract with Amazon is that you can’t furnish your book in digital form anywhere but on their site.
I do use review sites and post a request for reviews on Goodreads and other sites prior to publication, and I’ve had good luck with that. I’ve also done a release day promotion with reviews, with a blogger who has many followers, and that has worked well for me.
Thanks for the great information.
~Ann
Good advice, Ann. And it certainly works well for you. The trick is to find the blogger who has a large following of people who read your genre. Thanks for stopping by. Always good to hear from you.