Marketing Your Book

Today’s guest is Dana Wayne, a sixth generation Texan. She resides i the Piney Woods of east Texas with her husband of 39 years. She has two books published and each has won several top awards.  She will give one person who comments (chosen at random) the choice of either a signed copy or a digital copy  of her latest book, Mail Order Groom.   So, here’s some good advice, and leave a comment for a chance at an award winning book.


As an indie author hard at work on my third book, I have learned a lot about my craft. Some by trial and error, some from networking with fellow authors at various venues, and some from my own research or experience. Of everything I have absorbed about marketing over the last couple of years, three things stand out in my mind.

  1. It is the single most time consuming – and important – piece of the publishing puzzle.
  2. It begins months before your book is released.
  3. It never ends.

When I started this journey, I had no clue what I was getting myself into. I simply wanted to write. I wanted someone to read what I wrote and enjoy it. I had no idea how much additional work would be required for this happen.

It’s not enough to write a good story; you must get the word out and keep it out in order to be successful. If you are fortunate enough to have someone handling the marketing component, you are my hero. But, for most of us indie authors, we do everything; write, edit, publish and promote. And, we must do it all on a shoe-string budget. Book signings are a given so I’d like to talk about some other ways to increase the visibility of you and your book.

I recently had the privilege of attending a marketing event sponsored by Texas Association of Authors, and gained a new perspective on this subject. A common thread was fan interaction, and social media is a huge part of that.

  • Email list – we all know this to be an invaluable resource
    • Allow fans a sneak preview of your book, the cover reveal, and to buy advance copies
    • Pick a Fan of The Month – gets special recognition on your website/social media
    • Host a contest where fans submit videos of them acting out a favorite scene in your book – feature the winner on your website.
    • Have fans post pictures of them reading your books.
    • Get to know your fans – poll their likes, dislikes and opinions on ideas for books, promotions, contests, etc.
    • Write a book where the fans decide what happens next.
    • Consider a fan page for major characters, especially if you write a series

More tips:

  • Media packet is a must
    • Short bio, photo, accomplishments/awards, positive endorsements
    • Excerpt from your book – maybe a hard copy depending on the circumstances
    • One page flyer with all this info in a concise, professional layout
  • Design useable merchandise for your book (t-shirts, pens, mugs, etc. Take-away from the marketing event: Paper swag, other than bookmarks/business cards is not a good investment)
  • Participate in an online book tour
  • Schedule a book reading
    • Retirement homes
    • Area schools/colleges depending on target age group
    • Local bookstores/coffee shops/libraries/hospitals
  • Contact local media about interviewing you (if your book is set in a real city, contact that paper about an interview)
  • If your book addresses a particular cause, partner with groups, clubs or other organizations that support it or similar ones.
  • Participate in local events/festivals
  • Create a book trailer (There are a number of free sites to do your own or have one professionally made)
  • Contests – Be creative. People love free stuff.
  • Offer to write genre-related articles to magazines
  • Host a seminar or webinar for aspiring authors
  • Be a presenter at a workshop, conference or writers meeting

A great resource, FREE, is at:

The bottom line of all this is there are any number of ways you can spread the word about your book. A quick Google search will get you started. The only limitations are the time, and in some cases, the money you are willing to invest. It will be an on-going project requiring constant attention and participation to be successful.

Short Blurb for Mail Order Groom:

Emma Marshall is tough, capable and about to have her world turned upside down. Her father wants her married. She wants none of it. A jean-wearing, cattle herding, headstrong woman, she fights for her independence.

Tyler Roundtree is about to change all that. Sparks fly on their first meeting and she soon discovers she knows all about running a ranch and nothing about being a woman.

A world weary southern gentleman, a fiery, independent woman; a marriage of convenience was only the beginning.

You can find out more about Dana at her website:

or follow her on Facebook at:

or Instgram at:   danawayneauthor

And add your thoughts on marketing in a comment for a chance to win an award-winning book.  Thanks.





The Birdhouse and a Farmer’s Market


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Today’s guest is award-winning author Laura Hilton. A breast cancer survivor, she lives in Arkansas with her husband and five children she homeschools.  She has several Amish series published, and another three-book series is under contract. She gives us a … Continue reading

Writing with Pain


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Patty Smith-Hall is a multi-published, award-winning author with Love Inspired Historical/Heartsong and currently serves as president of the ACFW-Atlanta chapter. Today, she offers suggestions on how to write when you are in pain.  She will also give a copy of her latest book … Continue reading

From the Middle of a Forest – Linda Yezak


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Today, we’re interviewing Linda Yezak, who lives in a forest in east Texas and writes uplifting books about second chances, love, forgiveness, and new beginnings.  Jim:  Linda, you’ve written books with other authors.  Tell us about that experience.  Linda:  I’ve … Continue reading



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Today’s guest is Patty Wiseman, a lifetime member of the Worldwide Who’s Who for Professional Women and the author of historical romances.  Twice she has won first place in romance with the Texas Association of Authors. Here’s some important advice … Continue reading

Best Seller Cynthia Hickey

Thickey - author photooday’s guest is best selling Cynthia Hickey.  She has five books published through Barbour Publishing.  She has several historical romances from Harlequin’s Heartsong Presents.  She has sold over 160,000 copies of her books.

JIM:  Where all did you live during those growing up years?

Cynthia:   I was born in Redondo Beach, CA but moved from there when very long. We alternated our time between Oklahoma, Arkansas, and Germany, finally settling in Arkansas at the age of ten when my father retired from the Army and returned to his home state.

 JIM:  Did any of those places have a particular influence on your writing?

Cynthia:  Arkansas has. Most of my stories take place in the Ozark mountains. It’s the home of my heart.

 JIM:  ve never before known anyone who worked in a pickle factory.

Cynthia:  It was the perfect high school job. Football was so popular with the town residents, that we had Friday nights off work to attend the games during football season. I did a little bit of everything during the two years I worked there: tossed out hamburger pickle slices that had holes in them, worked the relish and spice line, flipped jars, and worked the conveyor belt when the cucumbers arrived from Texas, sometimes with a snake or two mixed in.

 JIM:  You have quite a few inspirational novels and a bunch of general novels.  When you finish a book, how do you decide what kind of a book to write next?

Cynthia:  A literary agent once told me that I have more story ideas than anyone they’ve ever met. I keep a file on my computer of these ideas and when I finish a book, I browse this list. Sometimes I choose something from the list, other times, I’ve got a brand new idea.

 JIM:  You said your first novel was Fudge-Laced Felonies.   How long did it take you to write it and then how long to get it published?

Cynthia:  I wrote this cozy mystery in three months on a dare. When a publisher started a new cozy mystery line, a friend told me I should write for it. I had no idea what a cozy mystery was. This friend dared me to write it, and voila … my first book was born. I rarely turn down a dare.

 JIM: What is your secret?

Cynthia:  Strong discipline, a daily writing goal, a wonderful imagination, and God’s help. My novels include everything from novellas to full length works of 90,000 words.

 JIM:  Wait, now.  You have seven children.  Where do you get the time?

Cynthia:  Luckily for me, all but one of my children are grown and moved out. The sixteen-year-old is busy with school and work. I didn’t start writing seriously until my children were independent.


JIM:  Tell us a little about your latest inspirational novel.

CyHickey- Unconventional Lady covernthia:  An Unconventional Lady is book two in a series based on the historical Harvey Girls. Annie Rollins is adventurous and wants nothing more than to lead tours into the Grand Canyon. Her widowed mother has other ideas and signs Annie up as a Harvey Girl to teach her refinement and a woman’s proper role in the world. What happens next, is a sweet, fun, little romance between Annie and the man her mother hired as the guide.

 JIM:  Tell us a little about your latest general novel.

Cynthia:  My latest general novel is actually a zombie novella. I started writing these because my son and grandchildren wanted to be main characters in my books. I had no idea they would be as popular as they are.

 JIM:  And what comes next?

Cynthia:  My next release, coming out July 1, is the third book in the Harvey Girl series, and I’m starting a new series for Harlequin’s Heartsong line that deals with finding love among natural disasters.

 JIM:  Lastly, where can we buy your books?

Cynthia:  My website at lists all of my published works. Come sit a spell an browse.




Award-winning Author Shares Highs & Lows of Her Life


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Today, Irish-born Christine Lindsay shares iintimate parts of her life and tells us how they have influenced her novels. Stories of her ancestors who served in the British Cavalry in Colonial India inspired her multi-award-winning, historical series Twilight of the British … Continue reading

Where Writers and Readers Can Meet & Visit


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I had an interesting talk with Tom Geddie the other day.  Tom is a former corporate communication guy who has seen the light and become a writer.  A very interesting man and I’m going to do an in-depth interview with him … Continue reading

She Won the 2011 Inspirational Readers’ Choice Award


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Shannon Taylor Vannatter is a stay-at-home mom and pastor’s wife. Her debut novel won the 2011 Inspirational Readers’ Choice Award. When not writing, she runs circles in the care and feeding of her husband, their son, and church congregation. If … Continue reading