Marketing Your Book

Today’s guest is Dana Wayne, a sixth generation Texan. She resides i the Piney Woods of east Texas with her husband of 39 years. She has two books published and each has won several top awards.  She will give one person who comments (chosen at random) the choice of either a signed copy or a digital copy  of her latest book, Mail Order Groom.   So, here’s some good advice, and leave a comment for a chance at an award winning book.

 

As an indie author hard at work on my third book, I have learned a lot about my craft. Some by trial and error, some from networking with fellow authors at various venues, and some from my own research or experience. Of everything I have absorbed about marketing over the last couple of years, three things stand out in my mind.

  1. It is the single most time consuming – and important – piece of the publishing puzzle.
  2. It begins months before your book is released.
  3. It never ends.

When I started this journey, I had no clue what I was getting myself into. I simply wanted to write. I wanted someone to read what I wrote and enjoy it. I had no idea how much additional work would be required for this happen.

It’s not enough to write a good story; you must get the word out and keep it out in order to be successful. If you are fortunate enough to have someone handling the marketing component, you are my hero. But, for most of us indie authors, we do everything; write, edit, publish and promote. And, we must do it all on a shoe-string budget. Book signings are a given so I’d like to talk about some other ways to increase the visibility of you and your book.

I recently had the privilege of attending a marketing event sponsored by Texas Association of Authors, and gained a new perspective on this subject. A common thread was fan interaction, and social media is a huge part of that.

  • Email list – we all know this to be an invaluable resource
    • Allow fans a sneak preview of your book, the cover reveal, and to buy advance copies
    • Pick a Fan of The Month – gets special recognition on your website/social media
    • Host a contest where fans submit videos of them acting out a favorite scene in your book – feature the winner on your website.
    • Have fans post pictures of them reading your books.
    • Get to know your fans – poll their likes, dislikes and opinions on ideas for books, promotions, contests, etc.
    • Write a book where the fans decide what happens next.
    • Consider a fan page for major characters, especially if you write a series

More tips:

  • Media packet is a must
    • Short bio, photo, accomplishments/awards, positive endorsements
    • Excerpt from your book – maybe a hard copy depending on the circumstances
    • One page flyer with all this info in a concise, professional layout
  • Design useable merchandise for your book (t-shirts, pens, mugs, etc. Take-away from the marketing event: Paper swag, other than bookmarks/business cards is not a good investment)
  • Participate in an online book tour
  • Schedule a book reading
    • Retirement homes
    • Area schools/colleges depending on target age group
    • Local bookstores/coffee shops/libraries/hospitals
  • Contact local media about interviewing you (if your book is set in a real city, contact that paper about an interview)
  • If your book addresses a particular cause, partner with groups, clubs or other organizations that support it or similar ones.
  • Participate in local events/festivals
  • Create a book trailer (There are a number of free sites to do your own or have one professionally made)
  • Contests – Be creative. People love free stuff.
  • Offer to write genre-related articles to magazines
  • Host a seminar or webinar for aspiring authors
  • Be a presenter at a workshop, conference or writers meeting

A great resource, FREE, is at:

https://allfreelancewriting.com/book-marketing-timeline-from-pre-launch-to-post-launch/

The bottom line of all this is there are any number of ways you can spread the word about your book. A quick Google search will get you started. The only limitations are the time, and in some cases, the money you are willing to invest. It will be an on-going project requiring constant attention and participation to be successful.

Short Blurb for Mail Order Groom:

Emma Marshall is tough, capable and about to have her world turned upside down. Her father wants her married. She wants none of it. A jean-wearing, cattle herding, headstrong woman, she fights for her independence.

Tyler Roundtree is about to change all that. Sparks fly on their first meeting and she soon discovers she knows all about running a ranch and nothing about being a woman.

A world weary southern gentleman, a fiery, independent woman; a marriage of convenience was only the beginning.

You can find out more about Dana at her website:  www.danawayne.com

or follow her on Facebook at:  https://www.facebook.com/danawayne423/

or Instgram at:   danawayneauthor

And add your thoughts on marketing in a comment for a chance to win an award-winning book.  Thanks.

 

 

 

 

Write Out of Your Box

Today’s post is from award winning and Amazon Best-Selling author, Ann Everett. In addition, Ann is a top reviewer on thenextbigwriter.com.  She lives on a small lake in Northeast Texas where she writes, bakes, and fights her addiction to Diet Dr Pepper.  Today, she suggests that writers should step out of their writing comfort zone occasionally. And she shares a short piece she wrote – out of her writing box.

For the most part, I write steamy romance.  However, for my own enjoyment, I like to step outside the “love” box and pen stories that mean something to me personally. Today, I’m sharing one of those short pieces. It’s based on an account that came from my daddy. He served in WWII and enjoyed telling tales from that time period. Many were funny. Some were serious. And some were downright disturbing.

Daddy’s gone now, and one of the things I miss most is his storytelling. Regardless of what genre you write, I encourage you to step out of your box and record childhood memories and family history.

It’s what I love most about writing…long after I’m gone, the stories will live on.

HELL IN PARADISE

Hell in Paradise. It’s a contradiction, but true. Biak Island, less than a degree off the equator has a constant daytime temperature of one hundred ten degrees, but at night cools down to eighty. It’s a beautiful sandy coral reef off the Northwest coast of New Guinea surrounded by dense jungle, crystal water, and a mountain range reaching six thousand feet. The terrain is rugged and the humidity, during the dry season, is so heavy it wears you down.

There are no white people on Biak, and all of them have malaria and hookworm. They do most of the shovel and pick work, helping set up our camp.

I’m one of two hundred fifty with the 92nd Evacuation Hospital which includes doctors, nurses, and personnel. We are rated for a particular job, but all do what is necessary and take great pride in being able to set up three medical tents in two hours. It is here, where we receive the first casualties from the 36th and 41st divisions of infantry.

I admit, at first, we resented the nurses, feeling women have no place in war. But it didn’t take long for us to change our tune. With death imminent, they became what the wounded and dying needed…Mother…wife…girlfriend. They cradled dying soldiers in their arms until they drew their last breath. And I can tell you from experience when a soldier dies, he calls out for God and woman equally.

Until this day, it bothers me when I hear someone refer to women as the weaker sex. They may lack physical strength, but there’s nothing weak about their resolve. They care. They comfort. They cry. Then they straighten their shoulders, dry their eyes, and carry on.

Ann Everett embraces her small town upbringing and thinks Texans are some of the funniest people on earth. When speaking at conferences and to writing groups, businesses, book clubs, and non-profit organizations, she incorporates her unique brand of wit, making her programs on marketing, self-publishing, and the benefits of laughter, informative and fun.

Ten things you won’t know about Ann by reading her bio:

 

She’s married to her high school sweetheart.

She loves shopping at thrift stores.

She doesn’t remember her first kiss.

She hates talking on the telephone.

A really sharp pencil makes her happy.

She secretly wants to get a tattoo.

She thinks everyone should own a pair of cowboy boots.

She’s thankful wrinkles aren’t painful.

She sucks at math.

You can connect with Ann via Social Media —

Facebook     https://www.facebook.com/AuthorAnnEverett/

Twitter    http://www.twitter.com/TalkinTwang

Pinterest   http://www.pinterest.com/loacl/

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