Last month, one of my mysteries, Cleansed by Fire, was released as an audio book. Oh, it had been released as a paperback book and then later as an e-pub. But there was still a bit of excitement when it came out in audio. Maybe it was because the narrator (Jonathan Mumm, an Emmy Award Winning TV journalist) seemed to capture the characters as I had heard them as I was writing the book. Maybe it was a hope to make additional royalties on the same book.
But, I think it’s more than that. A writer wants, most of all, to have his or her work read and enjoyed. I really like the book and this gives the book yet another avenue to reach readers, or listeners in this case.
I had an earlier book of mine turned into an Audio book. While it sold well, reaching number seven on the publishers list, the process was rather impersonal. I had no say in who narrated it. I had no say in what the cover looked like. I had no say – in anything.
That was not the approach at Audiobook Creation Exchange, or ACX. As the name implies, it is an exchange that brings together the rights holders of books and producers/narrators. It is part of Audible.com which is a subsidiary of Amazon.
If you own the rights to a book, ACX will post information about the book and a short selection from the book (something that can be read aloud in less than five minutes). Prospective narrators can then submit their rendition of that short piece, giving you, the rights holder, a chance to hear how they sound reading your work, interpreting your characters.
Please note, I am saying “rights holder,” not author. If you have assigned the audio rights to a publisher, ACX cannot deal with you, even though you are the author.
Having someone narrate a full length novel can be an expensive process. What do I mean by that? Of course, it depends on the length of your book. It might cost $350 to $450 per finished hour of the book. So, a 75,000 word book could cost between $2800 and $3600 for the narrator. Keep in mind that the narrator and producer (could be the same person) will spend a number of hours to produce one hour of the finished product.
ACX offers another path. You can offer to split the royalties with the narrator, 50-50. If ACX pays 40% royalty, then you would get 20% and the narrator would get 20%. It’s a gamble for you and for the narrator. Still, it offers the writer (rights holder) an opportunity to broaden her reach with no outlay of money.
Of course, you may not find a qualified narrator who will go to the work of producing a quality recording (ACX demands high quality) unless you do a good job of selling your book. This is much the same way you have to entice an editor or agent to work on your book for no guarantee of a return.
ACX does offer yet another possibility for you. You can narrate the book yourself. ACX does require a high quality finished recording and can return your effort with instructions of how to improve it. Their site even offers advice on how to set up a home recording studio.
ACX is trying to help authors get their book into audio. Once the product is released, ACX will make it available through Audible, iTunes, and Amazon.
The point here is, in today’s changing publishing world, you have more choices than ever before. One of them is a different route to an audio book. If you have a book on Amazon and you hold the audio rights, it is worth your time to investigate ACX and what they have to offer. Go to www.acx.com and check out how they work to bring your audio book to the marketplace. I did and I’m glad I did. Take a look at: http://bit.ly/1zsb0I0 Mumm, the narrator, also produced a great trailer for the book. You can see it here.
Leave a comment on your thoughts about audio books. And ask for a code for a free download of the audio book Cleansed by Fire.