Book Publishing Continues to Change



Cleansed_by_Fire_cover blog 3
Last month, one of my mysteries,
Cleansed by Fire, was released as an audio book.  Oh, it had been released as a paperback book and then later as an e-pub.  But there was still a bit of excitement when it came out in audio.  Maybe it was because the narrator (Jonathan Mumm, an Emmy Award Winning TV journalist) seemed to capture the characters as I had heard them as I was writing the book.  Maybe it was a hope to make additional royalties on the same book.

 But, I think it’s more than that. A writer wants, most of all, to have his or her work read and enjoyed. I really like the book and this gives the book yet another avenue to reach readers, or listeners in this case.

 I had an earlier book of mine turned into an Audio book.  While it sold well, reaching number seven on the publishers list, the process was rather impersonal.  I had no say in who narrated it.  I had no say in what the cover looked like.  I had no say – in anything.

 That was not the approach at Audiobook Creation Exchange, or ACX.  As the name implies, it is an exchange that brings together the rights holders of books and producers/narrators. It is part of Audible.com which is a subsidiary of Amazon.  

If you own the rights to a book, ACX will post information about the book and a short selection from the book (something that can be read aloud in less than five minutes). Prospective narrators can then submit their rendition of that short piece, giving you, the rights holder, a chance to hear how they sound reading your work, interpreting your characters.

 Please note, I am saying “rights holder,” not author.  If you have assigned the audio rights to a publisher, ACX cannot deal with you, even though you are the author.

 Having someone narrate a full length novel can be an expensive process.  What do I mean by that?  Of course, it depends on the length of your book.  It might cost $350 to $450 per finished hour of the book.  So, a 75,000 word book could cost between $2800 and $3600 for the narrator.  Keep in mind that the narrator and producer (could be the same person) will spend a number of hours to produce one hour of the finished product.

 ACX offers another path. You can offer to split the royalties with the narrator, 50-50. If ACX pays 40% royalty, then you would get 20% and the narrator would get 20%.  It’s a gamble for you and for the narrator.  Still, it offers the writer (rights holder) an opportunity to broaden her reach with no outlay of money.

 Of course, you may not find a qualified narrator who will go to the work of producing a quality recording (ACX demands high quality) unless you do a good job of selling your book.  This is much the same way you have to entice an editor or agent to work on your book for no guarantee of a return. 

 ACX does offer yet another possibility for you.  You can narrate the book yourself.  ACX does require a high quality finished recording and can return your effort with instructions of how to improve it. Their site even offers advice on how to set up a home recording studio. 

 ACX is trying to help authors get their book into audio. Once the product is released, ACX will make it available through Audible, iTunes, and Amazon.

 The point here is, in today’s changing publishing world, you have more choices than ever before. One of them is a different route to an audio book.  If you have a book on Amazon and you hold the audio rights, it is worth your time to investigate ACX and what they have to offer.  Go to www.acx.com and check out how they work to bring your audio book to the marketplace. I did and I’m glad I did.  Take a look at:  http://bit.ly/1zsb0I0  Mumm, the narrator, also produced a great trailer for the book.  You can see it here.

Leave a comment on your thoughts about audio books.  And ask for a code for a free download of the audio book Cleansed by Fire.

 

13 thoughts on “Book Publishing Continues to Change

  1. I’m working with a narrator at ACX now and I couldn’t agree with you more. It’s been an exciting experience so far and I appreciate that ACX gives the authors a chance to do something other than printed books.

    Great post, Jim!

    • Hey, glad you’re at ACX. I think it is an easy place to work with, and offers another avenue for the writer. Thanks for stopping by, Marja — and good luck on your new audio book.

  2. Jim,
    I encountered another downside with ACX, one that actually turned into a blessing. I cut a shares deal, with a producer/narrator team who did a fantastic audition tape, followed a month later by the first fifteen minutes. However, they did a “gone with the wind” without finishing the project. The blessing was, thanks to Stephen Woodfin’s lead and coaxing, I got the equipment I needed, negotiated the learning curve, and began recording my own books. I’m proof that anyone can do it and, as a customer of Audible Books, my preference is always to hear an author read their own work.

    • Thanks for the comment, Christina. Those of us who listened to I Love a Mystery on the radio know the power of audio books. Glad to hear you will jump into audio. Best of luck.

  3. Audiobooks are a great way for a person with a busy life to still find the time to read – they can really make a commute seem shorter. My wife got me started on them a few years ago and now I’m hooked. As you mentioned, a good (/bad) narrator can really really make (/break) a book. In my experience, ACX does a decent job of screening and coaching their talent, but still YMMV. The biggest problem I see with ACX is that it is left to the author to do all of the publicity for their title. I suppose it is the same with e-books published by Amazon but audiobooks are very still very much a niche market and getting word of your title around can be a challenge. One suggestion: Goodreads has a very active audiobooks group, and many authors have used that for publicizing, requesting reviews, and hosting giveaways/raffles.

    Great post. If you don’t get many takers, I’d love a chance to listen to “Cleansed by Fire.” Thanks.

    • Thanks, Jeff for the nice comment. Today’s reality is – the author has to do the marketing, whether the book is in print, digital, or audio. Your Goodreads suggestion is a good one. Thanks. And I’ll send you a code for a free download of Cleansed by Fire.

  4. Thanks, Jim for this information. Any type of marketing idea is helpful to writers. I just finished listening to Cleansed by Fire and I think Mr. Mumm does an excellent job. His voice adds a lot to the suspense of your story.
    I’ll certainly check into doing audio books for my novels.
    Thanks for sharing.
    ~Ann

  5. Jim,
    In today’s new world of digital publishing, I think authors should explore every available outlet and format for their books. The ACX shares program is one of the best deals out there, and I believe authors should flock to it to get their books produced as audiobooks. I have listened to Cleansed by Fire and agree that the narrator did a great job capturing the essence of the characters.
    The down side to ACX for many authors, however, is that if their book has not seen a decent amount of sales before they post it for auditions, then narrators may not be willing to take a chance on producing the books on shares, and the authors will have to decide if they want to bite the bullet and pay up front for the production.

    • Good advice, Stephen. And you are right, IMO, on both counts. ACX presents a great opportunity for writers. And there is no guarantee a narrator will jump on the ACX shares program. You have to sell your book to potential narrators to get them to take a chance if you don’t have impressive sales figures. The third alternative, narrate it yourself, requires some good recording equipment and a soundproof place. ACX demands a high quality file and will send it back if it doesn’t meet their standards. But all in all, I agree with your assessment: writers should flock to ACX.

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